The International Council of Societies of Industrial Design (Icsid) founded in 1957 is “an international non-governmental organisation that aims to protect and promote the profession of industrial design.” Every four years (since 2008) Icsid designates, or will designate, a world city under the status of World Design Capital (WDC). The WDC initiative aims:
“… to promote and encourage the use of design to further the social, economic and cultural development of the world’s cities… The designation provides a distinctive opportunity for cities to showcase their accomplishments in attracting and promoting innovative design, as well as highlight successes in urban revitalisation strategies.”
This year was a bidding year for 2014 WDC status. The three cities of Cape Town, Bilbao and Dublin were shortlisted and as part of the selection process they submitted short films that give fascinating insight into each city, their challenges, strengths, and how design will help them. Each of the films are very different from the other, as Core 77 discuss on their post A Look at the World Design Capital Bid Videos. Below I’ve also posted the three city films so you can stay on this page to view them. Otherwise the films feature on Core 77 and the World Design Capital websites.
‘Live Design. Transform Life’ by Cape Town largely discusses a whole range of challenges faced by the city and how Cape Town designers understand design and its relevance to their local context.
‘The design of cities’ by Bilbao celebrates the numerous design aspects of their city and what it has brought to the city eg. tourism, technology etc.
‘Pivot’ by Dublin follows the conversations between a number of citizens for how Dublin can prosper through design.
Hearing of the WDC and watching the films makes me wonder if Sydney would ever consider running for the designation. How fantastic would it be to be involved in this global design platform which, as Icsid state:
“… would provide governments with a platform not only to raise the global awareness of design, but more importantly, to showcase the importance of design as an actor to enhance social, cultural, economic and environmental quality of life.”
Where would Sydney focus its attention for uses of design? What are our challenges that design can help improve (I blogged a few here in my ‘Signs of Sydney‘ post but these are subjective and I am sure there are more)? How would we used design to benefit and improve our quality of life and well-being? A WDC bid process throws up many questions and I wonder if the process of a WDC bid would in itself be beneficial for some reflection on where we live, where we’ve come from, who we are and how we understand and use design to improve Sydney.